An effective marketing plan serves as a virtual "open for business" sign, visible across the internet. While it’s natural to feel overwhelmed by the task of creating and executing your marketing plan, remember that everyone encounters challenges — especially without the right tools in place. This session will guide you through how to optimize marketing and effectively integrate it with your leasing, operations and accounting as part of a streamlined, holistic approach. We'll delve into the benefits of a unified CRM and marketing platform, using practical tips and real-world examples to help you drive revenue growth with less effort.